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Notes on Performance, B2B Lead Gen and AI

Field-tested articles on performance marketing, B2B lead generation, AI automation and SaaS growth.

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SaaS & Growth•Jul 15, 2026•7 min

SaaS Metrics 101: How to Read ARR, CAC, LTV and Churn

The four core metrics that steer SaaS growth — where healthy bands sit and how to improve each one.

SaaSARRLTV

AI & Automation•Jul 10, 2026•10 min

How to combine Clay, Apollo and OpenAI inside n8n to build an automatic enrichment workflow for every new lead.

n8nAutomationLLM

Performance Marketing•Jul 05, 2026•8 min

Advanced optimization tactics used to lift ROAS across Search, Performance Max and Demand Gen campaigns.

Google AdsPMaxROAS

B2B Lead Generation•Jul 01, 2026•9 min

A practical framework covering ICP definition, channel mix, messaging and CRM integration for qualified B2B lead generation.

B2BLead GenerationOutbound