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Notes on Performance, B2B Lead Gen and AI

Field-tested articles on performance marketing, B2B lead generation, AI automation and SaaS growth.

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B2B Lead Generation•Jul 28, 2026•10 min

How to Reduce B2B Lead Generation Costs (2026 Guide)

Cut B2B cost per lead by 30–50% without extra ad budget: offline conversion tracking, layered targeting, GEO and behavioral email automation.

Performance Marketing•Jul 20, 2026•8 min

Five practical budget, event, audience and creative tactics to finish the Meta Ads Learning Phase within 7 days.

SaaS & Growth•Jul 15, 2026•7 min

The four core metrics that steer SaaS growth — where healthy bands sit and how to improve each one.

AI & Automation•Jul 10, 2026•10 min

How to combine Clay, Apollo and OpenAI inside n8n to build an automatic enrichment workflow for every new lead.

Performance Marketing•Jul 05, 2026•8 min

Advanced optimization tactics used to lift ROAS across Search, Performance Max and Demand Gen campaigns.

B2B Lead Generation•Jul 01, 2026•9 min

A practical framework covering ICP definition, channel mix, messaging and CRM integration for qualified B2B lead generation.