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Field-tested articles on performance marketing, B2B lead generation, AI automation and SaaS growth.
What is a KPI and how is it different from a metric? Build a KPI tree from your goal, split leading and lagging KPIs, and use formula-based KPI examples.
How to run Google Ads step by step: account setup, conversion tracking, campaign settings, keywords, ad copy, a budget example and a 14-day decision plan.
CRM keeps customer and sales data in one system. Learn how it works, the types, 2026 pricing, a payback formula, how to choose one and how to move off Excel.
Dropshipping means selling without stock while a supplier ships to the customer. See how it works, the profit math including returns, and supplier checks.
SEO earns your site visibility in Google's unpaid results. Learn the 7-step process, the real effect of AI Overviews, common myths and when SEO pays for itself.
How to run Instagram ads and what they cost: Boost and Ads Manager steps, placement sizes, DM ad measurement and a worked budget example with real math.
What is CPL: the cost per lead formula, fully loaded CPL, cost per MQL and SQL, how to find your own maximum CPL and how to lower it without hurting quality.
How to advertise on Trendyol: ad types, seller panel steps, ad cost per order, break-even ROAS including returns, maximum CPC and an incrementality test.
What is Google Ads and how does it work? The auction and actual CPC, Quality Score, budget rules, 2026 campaign types, bid strategies and a worked cost example.
Trendyol commission rates in 2026: category ranges, the commission formula, shipping thresholds and service fee, break-even price and a campaign offer example.
What is GEO (generative engine optimization) and how is it different from SEO? What's proven, a citation-rate formula, GA4 setup and a 30-day action plan.
What is ARR and how do you calculate it? Multi-year and ramp contracts, the new/expansion/churn ARR bridge, NRR and GRR, CARR, bookings vs revenue, examples.
How to run Meta ads: Ads Manager setup, Pixel and Conversions API, the 6 campaign objectives, Advantage+, audiences and a worked budget-from-target example.
What is churn rate and how do you calculate it? The right formula, the common denominator mistake, voluntary vs involuntary churn, revenue churn and cohorts.
What is llms.txt and does it work? Ahrefs and SE Ranking data, Google's 2026 statements, measuring it in server logs and managing AI bots with robots.txt.
MRR formula and how to calculate monthly recurring revenue: annual plans, discounts, FX, the MRR bridge, how to increase MRR and a full worked example.
How to calculate profit margin: formula, worked example, margin vs markup with a conversion table, pricing from a target margin, discounts and break-even ROAS.
What is CAC and how do you calculate it? Blended vs paid vs fully loaded CAC, a per-channel example, CAC vs CPA, and how to turn CAC into an ad target.
What are UTM parameters? All 9 GA4 parameters, example links, where to find them in GA4, how to use them with Google Ads and Meta, and naming rules.
What customer lifetime value (LTV) is and how to calculate it on margin: a cohort LTV example, reading LTV:CAC, CAC payback and turning LTV into a CPA target.
Calculate Google Ads target ROAS from your contribution margin: formula, returns adjustment, starting value, step changes and the most profitable target.
Black Friday is November 27, 2026. A week-by-week ad timeline, how discounts change break-even ROAS, budget math and the 30-day lowest price rule in Turkey.
GA4 Unassigned traffic happens when source/medium matches no channel rule. A 5-minute diagnosis, a wrong-vs-right UTM table and permanent fixes.
Set your ad budget from target revenue, contribution margin and max CPA instead of a % of sales. Worked example, test budget, B2B funnel and Q4 planning.
ROAS is revenue per $1 of ad spend. ROAS formula with worked examples, average ROAS across campaigns, gross vs net ROAS, break-even and what's a good ROAS.
What a freemium conversion rate is, what counts as healthy and six practical tactics that turn free users into paying customers — with worked examples.
A short, clear comparison of Annual and Monthly Recurring Revenue — the formula, when to use each, and the mistakes that distort both.
NRR is the share of revenue kept from existing customers, new sales excluded. Formula, monthly vs annual NRR, a cohort example and good benchmarks by segment.
DataReportal's 2026 Turkey data shows LinkedIn ad reach outpacing mature platforms. Why that means an unsaturated auction — and how B2B teams can use it.
Cut B2B cost per lead by 30–50% without extra ad budget: offline conversion tracking, layered targeting, GEO and behavioral email automation.
How to exit the Meta Ads learning phase faster and fix Learning Limited: 5 tactics for event choice, budget, CBO, creatives and edit discipline.
The four core metrics that steer SaaS growth — where healthy bands sit and how to improve each one.
How to combine Clay, Apollo and OpenAI inside n8n to build an automatic enrichment workflow for every new lead.
Advanced optimization tactics used to lift ROAS across Search, Performance Max and Demand Gen campaigns.
A practical framework covering ICP definition, channel mix, messaging and CRM integration for qualified B2B lead generation.